Part Showroom, part Retail Space the MIDOMA Boutique, located in the Fashion District, home to renowned designers Nanette Lepore and Donna Karan, introduces fashion made in NYC by independent designers. Recently featured labels include: natural dyed silk designs by Uye Surana, african inspired wears by Farai, and silver plated recycled jewelry by Steve Riley.

Pick your favorites right off the rack or meet with the designers for custom pieces.

Tips: Look for upcoming Fashion Launches and Designers Markets by following us on twitter or liking us on Facebook; MIDOMA NYC.

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    • Sawako

      “Passionate about design, style and fashion, Japanese designer Sawako Furuno creates beautiful yet essential helmets to accompany stylish cyclists on their daily adventures.

      The founder, Sawako designed the first SF collection in 2006, after being unable to find a helmet she dared to wear whilst cycling around London. She used her skills as a designer and an architect to make something chic for stylish cyclists around the world.

       The tactile designs are inspired by the traditional patterns of her Japanese heritage and also by bolder animal prints and quintessentially British fashions.

      Each helmet is hand made in a highly skilled factory, and tested EN1078 and CPSC so that the world can wear a Sawako Furuno with confidence.

      Now Sawako  helmets are sold worldwide and appear in many publications including Vogue, Vanity Fair, New York Times, and FT.

       Sawako Furuno Ltd. was formed in UK in 2012 & Sawako  LLC was formed in New York in 2016.


    • Vespertine NYC

      The Haute Réflecture® collection by VESPERTINE NYC is a traffic-stopping blend of high design and reflective safety wear. Passionate about style and the planet, our functional fashion is made in NYC’s garment district, often from sustainable and earth-friendly fabrics, to enhance a car-less lifestyle.

      Designer Sarah Canner founded VESPERTINE NYC to inspire, empower, and protect people on their daily adventures. Re-imagining safety wear as ‘clothes you want to wear,’ she combines beautiful fabrics and exquisite tailoring with the traditional safety elements of reflective materials and bright colors. The result: apparel and accessories that turn heads and look brilliant: from the office; to the road; to the soirée.

      Whether you walk, bike, run, or dance the night away, being visible to drivers in low light is crucial.  But like the wattage in light bulbs, not all Reflective material is created equal. We use the brightest 3M Scotchlite™ material, which surpasses ANSI and EN 471 regulations, and is so bright that a driver will see you from over 2,000 feet away (0.38 of a mile). When cars travel at high speeds, this extra time to react is especially vital.

      Envisioning urban landscapes illuminated by eye-catching duds, we’re convinced that safe is chic and traveling on ≤3 wheels is a revolutionary act which sets good karma spinning.

      Thanks for all you do.

      Be Bold. Be Seen.


    • Maiko Suzuki Jewelry

      Maiko Suzuki’s original designs are hand-crafted and made in Harlem, New York. Her work is like wearing art—it is unique, limited and inspired by many cultures: Islamic Art, African sculptures, and Mexican architectures.

      Born and raised in Tokyo, Japan, at the age of thirteen, Maiko visited New York City and fell in love with the energy, the people and the possibility for an artistic life. She moved here on her own, at the age of seventeen, to pursue this passion.

      Maiko’s jewelry makes a statement and her accent pieces are large and bold, fashionable and funky, intricately designed and light-weight.


    • Alexa Mitchell Designs

      Alexa Mitchell designs is a line of easy to wear-chic handcrafted jewelry created with the vision of simplifying daily accessory choices for cultured sophisticates women. Fundamentally a mother daughter brand, Alexa and Yvette (mother) began designing innovative necklaces as gifts in their hometown, Taiwan. After Alexa moved to New York in 2015, they wanted a new way to bridge the international gap by continuing their shared passion and after repeated requests from patrons, decided to create a collection.

      Collaborating across 7000 miles, the pair dreamt up supple designs to complement multiple outfits from day to night. With two distinct personalities, sophisticated elegance and playful modernity, they mixed pearls of different shapes and colors with semi-precious stones to reinvent the concept of a pearl necklace. The pieces range from classic pearl earrings like the Baroque Pearl Stud to the edgily contemporary Cluster and Chain Necklace.

      When asked where they get their inspiration, they often refer back to the Chinese idiom “drawing the dragon’s eye,” where an artist gave life to his painting by completing the last finishing touch. To them, accessories are worn to give energy to an outfit; it captures light and illuminates the face. Especially with pearls, the pair’s favorite gem, sometimes its just about how they can make it fun, colorful and come alive with versatility.


    • Gena Myint

      Gena Myint keeps the everyday woman in mind by creating timeless, elegant and transitional pieces that can be worn from day to night and to any occasion.
      Her passion for jewelry started at a young age, crafting her own creations by gathering odds and ends from her grandmother’s workshop.  Continuing her love for jewelry making, she graduated from the Fashion Institute of Technology and has worked as a designer for various fashion labels.
      All necklace and earring designs are inspired by her travels around the globe.  Each piece is made to order, and hand crafted in New York City

    • Showcase Opportunity for Independent Fashion Designers

      Midoma Boutique is looking for independent NYC fashion designers to introduce and showcase at the 545 8th Ave showroom in the heart of the fashion district. Seasonal, monthly or daily (pop up shop/trunk show style) exposure – perfect for online brands to offer a physical product experience or to test a market. For more info contact marianna@midoma.com.