MIDOMA “Wear A Mask” PSA’s
Oct/15/2020
In April of 2020, New York City became the epicenter of the coronavirus pandemic. Subsequently, in the fight of COVID-19, NY was the first state in the nation to mandate wearing a mask. This effective tool has shown tremendous success and remains a critical part in preventing the spread of the virus, saving countless lives.
Motivated and inspired by the events that took place in NYC during the early part of the pandemic, Midoma created its own “Be A Superhero – Wear A Mask” awareness campaign. The NYC clip below was the official entry video for Governor Cuomo’s “Wear A Mask New York Ad Contest”. After relocating to Syracuse, NY in July of 2020, Midoma continues to do its part in spreading and reinforcing the “wear a mask” message.
Make a statement – Continue to spread the “wear a mask” message – Wear Your Midoma Superhero PSA Shirt.
Spread Love, Don’t Spread The Virus! #nystrong #beasuperhero #stayhealthy

Turn up the volume and check out the Midoma PSA video clips below
Credits: Design+Concept MIMA Superheroes Marianna Ranieri-Schwarzer + Michael Schwarzer / Original Music Marusha / Masks Sumie Tachibana
NYC May 2020
(official entry for Gov. Cuomo’s “Wear A Mask New York Ad Contest”)
Syracuse September 2020
Shop For Superhero Shirts Online at www.marketplace.midoma.com
NYC Dreamers – A Pro Immigration Project
Feb/14/2019
The NYC Dreamers Project highlights NYC 1st and 2nd generation immigrants from the creative community by telling their inspirational stories through a series of video clips.
To raise story awareness and to spark the discussion of the positive impacts of immigration in the City of Dreams, a limited edition of interactive “I AM NYC” shirts are available for purchase in-house at Midoma and online at http://www.marketplace.midoma.com (10% of sales revenue will be donated to the “Planned Parenthood” NYC organization). Each Shirt features a NYC Dreamer and a scannable QR code with a story link.

Dreamer #1 Nazya Ayaz -Fashionista/Feminist/Origin Singapore 🇸🇬
Click play to meet Nazya:
Director/Editor Antony James – Interview by Marianna Ranieri-Schwarzer – Producers Antony James, Nazya Ayaz, Michael Schwarzer and Marianna Ranieri-Schwarzer @Midoma











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