Color Transformation @ Midoma Salon
Feb/07/2015
Lovely Paula stopped by Midoma for her color transformation (Balayage/Ombré color by Shakira Vargas, cut/styling by Michael Schwarzer).
#wella #plarmia #milbon #balayage #sombre #blondor #colortouch #hairserum #transformation #summercolor
Midoma Salon introduces ILLUMINA + INNOSENSE Hair Color by Wella
Feb/06/2015
Midoma Salon introduces ILLUMINA Hair Color by Wella – See Color in a New Light with Illumina Color:
Discover new shade possibilities.
Sheer color that’s luminous in every kind of light.
Superior Light Reflection*
Superior Hair Protection*
Up to 100% grey/white coverage with a sheer result.
*Color after color vs. next biggest leading permanent color brand with 100% grey coverage
To find out more about ILLUMINA Color ask us during your next visit. www.midoma.com/salon
Midoma Salon introduces INNOSENSE by Wella, a new color series with breakthrough hair color technology.
“INNOSENSE is formulated with the revolutionary new dye molecule, ME+ which finally allows us to offer colour services for our allergy and ingredient-conscious clients.
This brand new color range is a great addition to our existing high quality Wella color products and will make the salon visit more comfortable for clients who are sensitive to the colour process without compromising the result.” says Shakira Vargas, Color Specialist @ Midoma Salon.
To find out more about INNOSENSE ask us during your next visit.
www.midoma.com/salon
Midoma Salon Reformulated Product Alert: The New Essential Haircare by Davines
Feb/05/2015
The new Davines Essential Haircare line is now SULFATE, PARABAN FREE and VEGAN (with the exception of Volu Mist).
Davines and Slow Food Presidia –
Davines has decided to collaborate with the Slow Food Presidia Project. An organization that protect the SLOW FOOD movement and slow food producers. There are more than 400 Slow Food Presidia worldwide, 250 which are in Italy and 10,000 SMALL FOOD producers (farmers). They protect these small food movement. The goal is to relaunch the economy of these areas and prevent the extinction of local artisan traditions. Each family in the Essential Haircare line contains one specific active ingredient from a Slow Food Presidia that features the story, the face, and the name of the farmer who grew it.
Davines and Sustainability –
As part of LifeGate’s Zero Impact project, the carbon dioxide emissions that are generated by the production of each Essential Haircare container are offset by contributing to the planting of trees in the Amazon and in Italy. Essential Haircare is produced with energy obtained entirely from renewable sources.
545 8th Avenue Suite 750 New York, NY 10018
(917) 432-2667
info@midoma.com